Once the envy of the world, Indian cotton today is mired in uncertainty and despair. Though India is the largest producer of cotton, its farmers are trapped in debt; handloom weavers are barely able to scrape together a living; and then there is the competition with artificial fibres. Amid the bleakness, there may be a silver lining: reviving indigenous cotton—and the handloom industry that spun its fame. Menon and Uzramma show that with the right combination of friendly policies and championing the Indian cotton brand, it is possible to restore the fabric's past glory.