It is with immense pleasure we bring into the hands of the readers, the collection of Research Articles on "Innovation and Re-engineering of Management Practices for Sustainability". A technical academic paper will typically include five main sections: Introduction, Research and Literature Review, Experimental Investigations, Results and Conclusions. Needless to say, it takes a lot of dedication and hard-work to investigate and prepare the research papers that adds to the existing knowledge-base in their respective field of expertise. Contents - SESSION: FINANCE 01 A Study on "The Influence of Financial Structure, Leverage and Profitability on Industrial Companies' Shares Value: An Applied Study of Indian Industrial Companies" - Dr. Vandana Samba and Dr. Vani. H. 02 Perceptions of Accounting Professionals towards Leases (IFRS -16) – Evidence from Hyderabad - Sathyanarayana Gardasu 03 Earnings Quality: An Analysis - Dr. Y. Sucharita and Ms A. Lokeswari 04 Forensic Accounting - J. Sai Tharun 05 Crowdfunding for Innovation and Sustainability - Urmila Deshmukh 06 Sectorial Participation in Different Bull Runs of Indian Stock Markets - R. Sushama and Dr. A. Patrick 07 Equity SIP in Indian Stock Market – SWOT Analysis - M. Jayasree 08 An Empirical Study on FDI in India with Reference to Select Sectors - Dr. Kavitha Lal and Mrs M. Suvarchala Rani 09 Cloud Computing: A Technological Transformation in Banking Operations - Ms. Smriti Nagaria 10 Implementation of Blockchain Technology in Indian Financial Sector - Ms. Honila Vijay Kumar 11 Issues and Challenges in Digital Banking – The Indian Scenario - P. Rekha 12 A Comparative Study on NPAs of Nationalized, SBI Group and Public Sector Banks in India from the Perspective of Loan Recovery - Humera Fatima and Dr. R. Venkateswar Rao 13 Disruption of Traditional Financial Services through Digital Finance – Global and Indian Perspective - K. Srivani, K. Lakshmi Kiran and K. Kaushik 14 A Study on Financial Performance Analysis with Special Reference to National Small-scale Industries Corporation (NSIC) - Dr. Vandana Samba and Mr. P. Ganesh Anand 15 Impact of GST on Small Business Enterprises - Ms. Deepti Daga 16 A Study on Blockchain Technology, its Implications on the Financial Landscape and its Future - Jaywanth Paul SESSION: STRATEGIC HUMAN RESOURCE MANAGEMENT 01 A Comparative Analysis of Business School Rankings by Select Magazines in India – An Analytical Study - Dr. R. Anita and Dr. D. Sunder Reddy 02 Knowledge Management: An Annite Approach - Dr. Ruma Roy 03 A Study of Personality Traits and its Influence on Work-life Balance - P. Suhasini 04 Relationship between Organizational Citizenship Behaviour and Workplace Deviance: A Study of Employees in Various Sectors - Kandukuri Sai Chetana Reddy 05 Competency Development Framework for Career Readiness - Mrs. A.V. Lakshmi Brinda and M. Pavitrambika 06 A Study on Work-life Balance of Faculties of Selected Colleges in Hyderabad - Ms. Deepa J. 07 Conflict Resolution and Role Satisfaction among Corporate Employees - Atulya Gangaraju 08 A Study on Willingness to Communicate and Tolerance for Disagreement in Employees Working at BPOs - Ounnathya Vasili 09 A Study on Work-life Balance of the Employees in the Field of Education - Dr. K. Veena Latha 10 Empirical Evidence on Factors Influencing Virtual Teams – A Multi-level Perspective - Dr. K. Sunanda 11 Perceived HRM Practices and Organizational Commitment in Nepali Banking Sector: Mediating Role of Person-Organization Fit - Ms. Roshee Lamichhane Bhusal and Prof. A. Suryanarayana 12 Perceived HRM Practices as a Potential Antecedent to Organizational Commitment (Building a Conceptual Framework using Empirical and Theoretical Literature) - Ms. Roshee Lamichhane Bhusal and Prof. A. Suryanarayana 13 Concepts and Constructs in the Domain of HRIS: A Literature Review - Ms. Roshee Lamichhane Bhusal and Prof. A. Suryanarayana 14 Psychological Perspectives on Organizational Behaviour: Developing a Theoretical Framework to Ensure Psychological Well-being of Employees - Dr. Ch. Chaitanya 15 Employee Engagement: A Comparative Study of the Select Public and Private Banks - S. Swapna 16 A Study on Knowledge Management at BSNL - Dr. Rakhee Renapurkar 17 Virtual Teams in Organization - A. Mary Francina 18 A Study on Rights and Responsibilities of Employees – A Case Study of Care Hospitals at Hyderabad - Mrs. A. Danam Tressa and Ms. Alphonsa 19 A Study on Impact of HR Practices on Employee Retention - A. Mary Francina and Anuli Peesara 20 Quality of Work-life: New Dimensions from Employee Perspective - Dr. Gajanethi Swathi Kumari 21 Work-life Balance – A Case Study Analysis at NASR School, Khairthabad, Hyderabad - Mrs. A. Danam Tressa and B. Srihitha SESSION: MARKETING 01 A Study on Consumer Perception in the Selection of Taxicab Services - Ch. Kavya 02 Reshapping the Marketing World with AI - K. Laxmi Madhuri 03 Kerala Needs Us! – A Study on the Success of Cause Marketing Adopted by Paytm - Gisa George and Ancy John 04 A Study on Consumer Holiday Purchase Intentions during the Christmas Eve with Reference to Hyderabad - Dr. R. Sampath Kumar 05 Impact of Green Marketing on the Purchase Behaviour of Generation Y - Rashi Mathur 06 Generation Z Preferences in Branded Fashion: A Study - Dr. Nagunuri Srinivas 07 Brands as Moral Compass – Issues and Perspectives - A. Ramesh 08 Online Shopping – Factors Influencing Consumer's Purchase Behaviour - Soujanya Mattapally 09 Green Marketing and Sustainable Development - Neha Raghuvanshi 10 A Study on Impact of Embedding Business Intelligence on Marketing Mix - Harriet Jesvina 11 Perceptual Marketing Understanding the Psychology of the Customer - Soumya Mehul 12 A Comparative Study on Ola and Uber - Swaroop Tiwari 13 A Study on Impact of Mobile Advertising on Consumer Purchase Decision - Mrs. A. Danam Tressa and Mr. Manoj Kumar Bhosale 14 A Study on Impact of Social Media Marketing on Buying Decision of Generation Z Customers - Tanmay V. Gala and A. Mary Francina SESSION: GENERAL MANAGEMENT 01 Gender Equality and Youth Identity in Digital Age - Mrs. Padmasri and Mrs. Hemalatha Vanam 02 Opportunities and Challenges for Start-ups in India - Mahrin Unnisa 03 English the Lingua-Franca of Global Business - Mrs. Angela Christina and Mrs. K. Sangeetha Bharat 04 A Study on the Preference of B.Com. Undergraduates towards Higher Studies and Employment - Mr. N. Chandan Babu and Mrs. Varala Ashwini 05 Business and Professional Ethics – The Indian Ethos with Special Reference to Kautilya's Arthashastra - Aparna Rajhans and Budhapalli Prashant 06 A Study on Role of Children in Family Purchasing Decisions - Ms. N. Ravali 07 Entrepreneurial Role Stress and Psychological Needs among Women Working in Corporate and Non-corporate Sectors - Alice Abhinaya 08 Pre- and Post-Start-up India Women Entrepreneurs: Challenges and Prospects - Pooja Kalla 09 Micro and Macro Organizational Approaches in Stress Management - Dr. Sarah Thomas and Dr. Sr. Marry Kutty, P.J. 10 Stress Management at Workplace - M. Radha and Dr. R. Venkateswara Rao 11 Indian Women in Workforce - Dr. Jayasheela 12 Social Entrepreneurship – A Pathway for Economic Growth and Sustainability - Prof. R. Nageswer Rao and Rev. Fr. Dr. D. Sunder Reddy SESSION: OPERATIONS MANAGEMENT 01 Lean Management in Hospital Billing - Dr. D. Shreedevi 02 Implementing Total Quality Management: The Annite Way – A Case Study - Dr. T. Diana Jacob and Mrs. P. Sindhu Bhavani 03 A Six Sigma Approach to Billing in Hospitals - M. Krishna Kartheek SESSION: INFORMATION TECHNOLOGY 01 Artificial Intelligence in Business Development Process - Mr. R. Arjuna Rao and Dr. V.V.R. Raman 02 Impact of Technology on Entrepreneurship - T. Radhika 03 Controlling Home Automation System Based on Wireless Sensor Network using Cellphone - Rajani B and Shalini A. 04 Role of Cyber Security in Industry 4.0 - Hari Prasada Rao J. 05 Smart Parking System using M2M communication in IoT - Mr. Om Prakash Yadav 06 A Study on Information Technology (IT) and ITes Policies in Telangana towards Digital Innovation and Entrepreneurship - M. Bikshapathi 07 A Study on Impact of Internet of Things on Business - Mrs. K. Jesmy Thomas 08 Benefits of Implementing Cloud Technologies in Logistics Industry - V. Subrahmanya Ramamurty 09 Impact of People Analytics for Sustainability of Organization - Shreya S. Hundiwala and Akshintha M. 10 Digital Currency: Challenges and Impacts in India - Mrs. P. Madhuri Paul and Mr. Ch. V.S.R. Pavan Kumar 11 The Rise in Automation and Interconnection of Computing Devices: An Analysis and Study of the Impact of the Internet of Things (IoT) on Modern Computing Devices - Taha Mujeeb and Sarah Ayoub 12 A Study on Impact of Artificial Intelligence in Operations - G. Ashrita 13 Blockchain – An Aid to Supply Chain Management - P. Saranya 14 Application of Robotics in Manufacturing - B. Anish