Tourism Entrepreneurship in Unorganized Sector (Hardback)
Tourism is one of the largest service industries in India. It contributes significantly in achieving sustainable development of the Country. In terms of contribution to GDP and employment opportunities, tourism sector plays a key role. The hotels and travel agency are two major forms of services related with tourism. Considering the significance of tourism, the government provides various incentives and subsidies to entrepreneurs to attract investment in the Sector. In the State of Kerala Tourism operates in both the organized and unorganized sectors. The unorganized sector plays a key role in attracting domestic and foreign tourists to various destinations. This sector provides employment directly or indirectly to a sizable number of skilled and unskilled people of the State. More number of young talented educated people in the State has been serving as tourism entrepreneurs. However, the government and financial agencies provide no incentives to the unorganized sector. The tourism entrepreneurs in unorganized sector, especially hotel and travel agencies provide more services and facilities and adopt various marketing strategies. However, they experience certain issues in their day-to-day working. In this background, the authors have conducted a work on the working of tourism entrepreneurship in the unorganized sector in Kerala with special reference to hotels and travel Agencies. The book comprises eight chapters, including an introduction and summing up. It is hoped that the book will be useful to entrepreneurs and executives in the tourism sector, Policy-makers, Government, academicians and researchers in the area of commerce and Management studies.