The book is divided into two advanced thematic area, where in first part, 22 numbers of nationally acclaimed eminent author's contributed in various aspects of 'Advanced Extension and Communication Strategies' and in second part, 21 numbers of eminent resource persons explained different concepts of 'Applied Extension & Communication Strategies for Sustainable Livelihood Through Animal Husbandry & Allied Farming System'. In these two thematic area, several nationally acclaimed eminent authors contributed on various topics of basic & advanced communication-management skills , problem solving, Negotiation, project management skills, social networking, conflict & stress management, emotional intelligence, ICT in knowledge management, technology socialization, supply chain management and research prioritization techniques have well been accommodated and supported by advanced research methodology and empirical studies. Considering the need and importance of sustainable and holistic societal development and developing competency and efficiency of the extension performers, this multi-authorship compilation will be immense helpful and educative for the faculty, scholars, researchers and field functionaries of Extension education in pan India. Contents: Theme 01: Advanced Extension and Communication Strategies For Sustainable Livelihood Through Animal Husbandry andAllied Farming System 1. Training and Capacity Building for Sustainable Entrepreneurship in Animal and Allied Sector Manas Mohan Adhikary 2. Communication Styles for Extension Organizations V.K. Jayaraghavendra Rao 3. Paradigm Shift in Role of Extension Educationist with Special Reference to Educational Approach of Extension Basavaprabhu Jirli 4. Ict Tools & Application for Effective Dissemination &Development of Extension System R. K. Sohane 5. Gender Mainstreaming in Animal Husbandry: Needs and Prospects S.S. Dana, Animesh Maity, Amitava Ghosh, Pranab Rudra Paul 6. Farmer Outreach Through Innovative Extension Methodology Mahesh Chander 7. Managing Extension Projects: Instruments and Application Siddhartha D. Mukhopadhyay 8. Good Governance: Concept and Issues Debabrata Basu 9. Interpersonal Behaviour & Relationship in Extension Atul Borgohain 10. Performance Appraisal & Logical Framework Analysis Application in Extension Asif Mohammad 11. Problem Solving Skills: Essential to Perform inExtension Organization Biswarup Saha 12. Team Building and Performance Skills for Better Management in Extension Kaushik Pradhan 13. Personal and Organizational Effectivenessby Management Tools Sukanta Biswas and Subhransu Mohan Nanda 14. Conflicts and Stress Management for Optimum Efficiency in Organization Rakesh Roy 15. Negotiation Skill and Decision Support Systems in Extension Communication Partha Pratim Pal, Madhumita Jena and Swayambhu Ghosh 16. Market Led Extension: Role in Empowerment of Livestock & Allied Farm Stakeholders Sangeeta Bhattacharyya and Bikash Santra 17. Managerial Skill and Performance Appraisal for Better Extension Organization Malay Kumar Mandal 18. Capacity Building: Concept, Design And Model for Extension Personnel Debasish Saha 19. Motivation for Improved Performance of Veterinarians and Livestock Farmers for Sustainable Development N.K. Sudeep Kumar 20. Extension-Plus: New Dimension of Future Extension Arunasis Goswami and Sukanta Biswas 21. Emotional Intelligence in Extension Education P. Ramesh 22. Occupational Health Hazards and Risks in Livestock Rearing Among Rural Women Hema Tripathi Theme-02: Applied Extension & Communication Strategies for Sustainable Livelihood Through Animal Husbandry & Allied Farming System 23. Mass Communication Through Community RadioStation in Agriculture Debabrata Basu 24. Approaches for Impact Evaluation of Extension Programmes Souvik Ghosh 25. Conservation & Extension of Threatened Small Animals in Native Tract of West Bengal Keshab Chandra Dhara 26. Climate Resilient Agriculture for Sustainable Production of Agriculture and Allied Sectors in Eastern India F. H. Rahman and R. Bhattacharya 27. Extension Strategies for Popularization of Livestock Based Entrepreneurship Models Prabhat Kumar Pal 28. Panchayat Raj Institution: Experience of a Dynamic Extension System in Rural India Saidur Rahman 29. Integrated Homestead Farming Towards Household Livelihood Nutritional Security and Conservation of Agro-Biodiversity Dipak Kr. Ghosh 30. Extension Strategy to Develop Integrated Farming System (Ifs) Model for Better Livelihood Bimal Kinkar Chand 31. Value Added Livestock Products Marketing for Livelihood Empowerment Subhasish Biswas and Sukanta Biswas 32. ITK: Relevancy & Need in Present Context of Animal Husbandry Development Pranav Kumar 33. Climate Resilient Farming: Adaptation & Mitigation Strategy for Livestock Farming Bikash Kanti. Biswas 34. Entrepreneurship Development Training for SustainableLivelihood Generation in Rural Areas Amitava Biswas 35. Frontline Extension System: Present Status and Future Prospects in Development of Rural India Nilendu Jyoti Maitra 36. Health, Health Education and Health Extension Practitioners Chanchal Debnath 37. Intellectual Property Right (Ipr) & Technology Management for Commercialization of Animal Husbandry Samit Nandi and Sukanta Biswas 38. Non-Governmental Organizations and Rural Extension Activities: Correlative Factors Biswajit Pal 39. Paradigm Shift in Livestock Extension: Attracting and Retaining Livestock Farmers by Creating Successful Marketing Models P.Mathialagan, N.Vimal Rajkumar and P.Thilakar 40. Role of Agri-Clinic and Agribusiness Centers for Agri-Preneurship Development Pankaj Kumar, Saroj Kumar, Puspendra Kumar Singh 41. Application of Statistics in Social Science Sukanta Biswas and Subhransu Mohan Nanda 42. Hunger-Poverty-Silence: New Age Extension Strategy toBreak The Lethal Combination Sankar Kumar Acharya 43. Upliftment of Socio-Economic Status of Rural People Through Diversified Aqua Farming Systems in India Ashis Kumar Panigrahi